Appalachian Running Co

While I was originally commissioned to design a new cycling kit for ARC, my work progressed into the development of a supplementary branding for the Carlisle, PA based store.

Appalachian Running Company sells shoes and apparel to a loyal costumer base that reaches throughout south central PA.  Stores in Carlisle and Chambersburg are staffed by experienced endurance athletes, many of whom have competed nationally as track athletes, marathoners, and triathletes.  While working at the store I was commissioned to refresh the ARC's branding and design a new cycling kit.
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